Due to the cooperation with Adjust, it’s now possible to determine how many store installs have been generated from SplitMetrics. Store installs show the number of visitors who installed the app from the store. In order to track your user acquisition funnel, complete the following steps:

1. Select “Adjust” in the “Integrations” drop-down menu on your SplitMetrics dashboard:

2. Go to the Adjust dashboard -> Tracker URLs -> Create a new tracker. Then, enter the custom network name and select SplitMetrics Network in the drop-down menu.

Сlick CUSTOMIZE -> CREATE to get two URLs – CLICK URL and IMPRESSION URL:

CLICK URL example:

https://app.adjust.com/ira5g4?campaign={proj_name}%28{proj_id}%29&adgroup={exp_name}%28{exp_id}%29&creative={alt_name}%28{alt_id}%29&install_callback=https%3A%2F%2Fapp.splitmetrics.com%2Fpostback%2Finstall%2Fadjust%3Fclickid%3D{clickid}

IMPRESSION URL example:

https://view.adjust.com/impression/ira5g4?campaign={proj_name}%28{proj_id}%29&adgroup={exp_name}%28{exp_id}%29&creative={alt_name}%28{alt_id}%29&install_callback=https%3A%2F%2Fapp.splitmetrics.com%2Fpostback%2Finstall%2Fadjust%3Fclickid%3D{clickid}

Note: Please beware that the campaign parameters and the install callback are appended automatically from the Adjust Campaign Wizards tool. If you want to allow SplitMetrics to receive custom event callbacks, please follow the next step. Moreover, the string “ira5g4” is the tracker token, it’s unique per App.

For the integration with SplitMetrics you need to copy the string highlighted in red and paste on the SplitMetrics dashboard.

On the SplitMetrics dashboard, insert the Adjust tracker token (the string) and click “Save” to save this integration:

4. Once the integration is set up, the following “In-App Events” tab will appear on the dashboard:

Well done! You’re good to go!

If you have any questions or need help, feel free to contact us.

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